Micro Mini Thongs

Micro mini thongs are a staple in many lingerie collections due to their minimalist design, offering comfort and discretion under clothing. Agent Provocateur showcases a refined range of micro mini thongs crafted from luxurious materials such as lace and satin. These pieces feature striking patterns like animal prints, delicate lace details, and various embellishments, exuding elegance.

Push-Up Bras

Push-up bras retain their popularity for offering support and enhancement, delivering the desired lift and shape. Both Intimissimi and SKIMS design versatile push-up bras suitable for different occasions, expertly balancing comfort with functional design to cater to the diverse needs of wearers.

Microfibre G-Strings

Microfibre G-strings provide excellent stretch and comfort, ensuring a smooth fit without visible panty lines. Leading in this segment is SKIMS, with a size-inclusive range that accommodates different body shapes. The microfibre material is praised for its breathability and durability, offering comfort throughout the day.

Intimate Sets

Intimate sets combine fashion and practicality, presenting coordinated elegance that appeals to today's shoppers. Eberjey, noted for prioritizing comfort, delivers thoughtfully designed sets that seamlessly blend style and functionality. M&S’s Rosie collection, featuring Rosie Huntington-Whiteley, combines luxury with affordability in silk and lace ensembles, appealing to a broad audience.

Seamless Cheeky and Sheer Underwear

Seamless cheeky and sheer underwear are gaining traction for their discreet fit and fashionable look under tight-fitting clothing. Brands such as Commando and Cosabella highlight seamless designs that resonate with current trends, focusing on comfort and subtlety. This caters to consumers seeking both style and practicality.

Front-Opening Nighties

Front-opening nighties are increasingly popular for their ease of use, with brands like Bluebella offering innovative styles. Known for collaborations with British designers, Bluebella provides distinctive nightwear that aligns with modern preferences and the changing needs of today’s customers.

Matching Bra and Thong Sets

In 2025, matching bra and thong sets are a mainstay for their coordinated appeal, adding sophistication to everyday outfits. Brands like Intimissimi and Agent Provocateur offer a wide variety of matching sets, ranging from simple to intricate designs, catering to every taste.

Inclusivity and Sustainability

In 2025, the lingerie industry is dominated by trends of inclusivity and sustainability. Numerous brands are widening their size ranges and embracing more diverse marketing approaches. The emphasis on sustainable materials and ethical production is increasing, with brands like Nudea and Stripe & Stare utilizing recycled materials to attract eco-conscious consumers. This move toward sustainability highlights the industry’s response to ongoing environmental issues.

The intimate apparel sector is adjusting to modern demands by prioritizing comfort, sustainability, and inclusivity alongside innovative designs and materials. The UK intimate wear market in 2025 is vibrant and varied, presenting brands with chances to engage with consumers on multiple fronts.

In conclusion, the UK intimate wear market in 2025 integrates luxury, inclusivity, and sustainability. Offerings such as micro mini thongs, push-up bras, seamless underwear, and matching sets cater to diverse preferences. As brands continue to adapt to consumer expectations, the future of lingerie is promising in terms of inclusivity and innovation, paving the way for a more conscientious and varied industry.

Guide to 2025 Lingerie Trends: From Micro Minis to Sustainable Choices